Project Overview

iConnect is Clorox's annual conference to spark innovation in its marketers exposing them to the latest and greatest external thinking across all industries. This includes keynote presentations, candid on-stage conversations, thought-provoking panel breakouts, and case studies from across the digital spectrum: executives at leading digital platforms, innovative startups, and peer companies. For 2019, the leadership team requested a new identity to represent the evolving and growing event. After a few rounds of logo ideas from myself and another designer, the team landed on a variation of one of my initial logo ideas.

Process