Today, speed is the new scale. Through digital technology, we’re revolutionizing The Clorox Company's business and helping transform people’s lives. iConnect is Clorox's annual conference to spark innovation in its marketers, exposing them to the latest and greatest external thinking across all industries. This includes keynote presentations, candid on-stage conversations, thought-provoking panel breakouts, and case studies from across the digital spectrum: executives at leading digital platforms, innovative startups, and peer companies. For 2019, the leadership team requested a new identity to represent the evolving and growing event, and being the lead designer for the event I was tasked with creating the new logo and rolling it out to all event graphics including the main stage, expo area, and all of the wayfinding and sponsor elements.